Liz Heintz

I have a gift for taking dry, dense, complicated text that no one wants to muddle through, making it palatable and enjoyable to read with my audience first and foremost in mind. I write short- and long-form content, from snippets to blogs and healthcare guides. My diverse abilities include copywriting, product descriptions, and program descriptions. I am well-versed in AI (ChatGPT, Jasper, Perplexity). I can deftly incorporate it into the practice of writing without letting it do the job for me. You'll still hear my voice and the organization's voice, and you can feel confident in my knowledge and skills. I rely on scientifically-backed research only to inform my writing - you'll always find references to PubMed resources or those found from esteemed organizations such as Johns Hopkins, Mayo Clinic, and the Cleveland Clinic. 

"Liz has a deep understanding of SEO best practices - especially when it comes to crafting content for search - and would be a fantastic addition to any content or marketing team. With a breadth of experience that covers areas in higher education, medicine, and science and engineering, Liz excels, in particular, as a researcher who can collate multiple sources of information into both long- and short-form content. In my time working with her, she has successfully delivered sales-driven content as well as edited complex research papers for blue chip clients."

- Usmaan Farooqi, PhD

" Liz is a talented and conscientious writer who excels at researching topics and presenting information in a concise and straightforward manner. She was able to receive and apply feedback to ensure her work met requirements and looked for opportunities for personal growth and development. She was able to multitask, switch gears when priorities shifted, and adapt to new processes. Liz's writing experience, interpersonal skills, and positive demeanor would be an asset to any company looking for a professional writer."

- Paige Langdon, Editor

"Liz is a talented writer with a strong work ethic. I had the pleasure of getting to know Liz on the content team at Optimal, where we wrote SEO-driven content about higher ed, career pathways, and student well-being. I was continually impressed with her inherent curiosity and her drive to continue learning and growing as a writer. Liz is a versatile and nimble writer and would be an excellent addition to any content team!"

- Taylor Nichols, Graduate Fellow, University of Maryland

"Working with Liz at Optimal, especially in a new remote environment, was simply a joy. As her editor, I found Liz to be responsive and engaged in creating great content, which made the process of working in different states (Oregon and Washington) pretty seamless. I like her approach to problem-solving, and I often come away from our chats with new ways to view a situation or process. Her contributions in a group setting were also very valuable. I would love to work with Liz again!"

- Cat Wallace, Technical Editor